Gusto

The Brief

A brand that tastes like Italy

Gusto is an Italian pastry shop brand built around the idea that great food deserves great design. The visual identity needed to feel handcrafted, warm, and deeply rooted in Italian culinary tradition — while being modern enough to work across packaging, signage, and digital touchpoints.

Every element — from the logotype to the color palette to the pattern work — was designed to evoke the atmosphere of a small Italian bakery: terracotta walls, morning espresso, and pastries dusted in powdered sugar.